Porsche celebrated the world premiere of the new Porsche Panamera at the Shanghai Motor Show. The most spectacular new product is the Panamera S E-Hybrid, the world’s first plug-in hybrid in its class. The Porsche Panamera range now consists of ten models, including the two new luxurious Executive versions with an extended wheelbase. Also making its debut is the entirely new three-litre V6 engine with biturbo charging for the Panamera S and Panamera 4S. So, Porsche is extending its Gran Turismo model series – which was already unrivalled in its broad base of models. The new series offers even greater performance, efficiency, comfort and convenience. The advanced styling of the Panamera takes on the design language of Porsche sports cars that features highly precise lines and newly shaped body elements.
For Porsche, China is the second largest single market after the USA – and larger than its domestic market Germany. In 2012, the sports car producer delivered 31,205 vehicles to Chinese customers – a 28.2 per cent gain compared to 2011. China is the world’s largest global market for the sporty Cayenne SUV and the Panamera sport sedan.
To meet the sustained demand of Chinese customers, Porsche is extending its dealer network. A new Porsche Centre is opened in China nearly every month. In sum, the company plans to extend its existing dealer network from over 50 Porsche Centres today to around 100 locations. Porsche is also building Asia’s first Porsche Driving Experience Centre next to the Shanghai International Circuit motorsport race course. The 100,000 square meter site with its test track, slalom courses, off-road parcours and training classrooms is exclusively reserved for Porsche customers and fans. When it is completed in 2014, the Porsche Driving Experience Centre in Shanghai will be the third customer test centre in the world along with Leipzig and Silverstone in England.
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