Audi R8: Gone in 5 seconds Case Study

Ogilvy Cape Town’s pre-roll ad for the new Audi R8, which can do 0 – 100km/h in 3.5seconds

Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Agency: Ogilvy Cape Town
ECD: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley

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  1. Where is the Audi Ad before this Ad?

  2. Done by VW for the new Golf GTI

  3. awesome!

  4. you got a link to the actual ad?

  5. Superb !!

  6. what’s the soundtrack?

  7. awesome

  8. Awesome! Wow!

  9. adblockaudisucks

  10. hahahah, sneaky and smart. i like it!

  11. Done :S adsoftheworld. com/media/online/volkswagen_vaesa_click_if_you_can

  12. Audi -the true masters of marketing  

  13. what’s the music name?

  14. It’s from Audi’s media library. Not a commercial track.

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