Porsche celebrated the world premiere of the new Panamera in Berlin to a spectacular display of lights, music and choreography. Over 300 international media representatives – as well as guests from politics, business, sports and society – saw, for the first time, the second generation of the Gran Turismo, which has been redeveloped from the ground up. The new Porsche Panamera reconciles two contrasting characteristics more than ever before: it offers both the performance of a sports car and the comfort of a luxury saloon.
“We have tapped into the segment of luxury sport saloons with the Panamera. Since it launched in 2009, more than 150,000 units of the Panamera have been sold. In the new model, you see here a completely redeveloped automobile – with new engines, a new design and new technologies. Also new is that we are now manufacturing the second generation vehicle entirely at our Leipzig production site. We have also invested a sum of 500 million euros – which includes a completely new body manufacturing facility,” emphasised Oliver Blume, Chairman of the Executive Board of Porsche AG.
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